Grow your future career

Cluster

Career management

Target group

Members of the Doctoral Schools

Level

3rd / 4th year PhD students, any background

Teacher

Robin Lefebvre, Grow2Excel

Training Objectives

  1. Increase your personal effectiveness, by building the ‘brand called you’, from your strengths, values and passions.
  2. Learn why, when, and how to sell the brand YouTM
  3. Understand the purpose of the CV, the do's and the don’ts for a non‐Academic CV.
  4. How to further grow your exposure by leveraging Linked In.
  5. Understand the different phases of talent recruitment and how to best prepare yourself

Principles

  • Branding / Personal Branding
  • Analyze
    • StrengthsFinder; Tom Rath
    • Value based leadership; Drew Dudley
    • Start With Why; Simon Sinek
  • Create
    • Consumer Based Brand Equity
    • Pitching styles, Everyone is a Salesman; Dan Pink
  • Expose
    • Market segmentation
    • Personal Brand based Job Screening
    • Building your Personal Network
    • Recruitment Process
    • CARR / STAR examples
    • Non‐Academic Resume + branding
    • Cover letter + branding
    • Linked In + branding
    • Interview prepare & practice + branding

Time schedule & Venue

Dates Time Teaching room
to be announced

 

Registration fee

Free of charge for Doctoral School members

Registration procedure

Register here:  After selection, your registration will be confirmed by separate e-mail from the Doctoral Schools.

Teaching methods

Seminar; assignments

Number of participants

Maximum 15

Language

English

Evaluation methods and criteria (doctoral training programme)

Non-periodic continuous assessment; 100% participation