Business-to-Business

Onderzoekslijnen

      • Account Management (Global) and Account Network Management
      • B2B Marketing (branding, e-business, buyer-seller relationships)
      • E-business
      • E-collaboration
      • Strategische marketing and Direct Marketing op industriële en internationale markten
      • Web interface design
      • B2B Marketing (buyer-seller relationships)
      • Direct & relationship marketing: strategic sales & marketing in industrial en international markets (Account Management (Global) and Account Network Management)
      • Social Media
      • Supply Management
      • Toekomstverkenning: strategic foresight, market & technology scenario planning (long term decision making under high uncertainty)
      • Virtual Presence