AVS - A mobile reporter app

About

Motive

Research shows that the range of regional broadcasters becomes smaller. A regional TV channel as AVS scores also low among young people. AVS however, doesn’t want to neglect this target group and therefore thinks of a new, cross-media and interactive approach for their news bulletins, specifically aimed at youngsters (15-29 year olds).

Innovation Goal

Thanks to a mobile reporter application AVS wants to involve youngsters closely in news distribution and content production. The main objective: reach more young people with the AVS news, which obviously leads to more advertisers, more revenues, aimed at young people. Moreover, it is the intention tot capture the user generated content (UGC) of young, and create as such a ' pool ' for journalism talent: young people who produce news on a freelance for AVS.

Methodology

An online survey among youngsters in East Flanders will bring insight in their attitude towards regional news consumption and user generated content. In a next phase the application is fine-tuned: by means of a field test, co-creation workshops and a brainstorm with test users the return of the crossmedia application for AVS will be defined.

Duration of the project

The project runs from 01/10/2012 - 28/02/2013.

Staff involved

  • Dimitri Schuurman
  • Bas Baccarne

Clusters

  • Media Production & Distribution

Financed by

  • IWT

Related content