Stream store

About

Stream Store aims to provide the mobile media consumer with a personalized and contextualized user experience. This by means of repackaging individual media items, possibly enriched with additional unique content, according to the customer’s interests and context (time of day, location and device.) The created platform will gather usage data from each user and apply context based recommendation algorithms to fine-tune the personal media experience. A key characteristic of this platform is transparency for both the consumer and the content provider.

MICT will ensure all of this to be truly user-centric. Firstly, it will provide actualized insights into the patterns of mobile media use in Flanders, elaborating on the ‘triple articulation’ framework, which separates a myriad of combinations of content, device and usage context. Secondly, MICT will conduct the user research. A small subset of test users will be used to make sure that Stream Store’s innovation goals are tailored to the different types of end users and their (contextual) expectations. Additionally, the willingness to pay for the service will be assessed.

Duration of the project

The project runs from 01/10/2012 - 30/12/2013.

Staff involved

Financed by