Agro-food marketing and consumer behavior

About usafmcb.png

The research group Agro-food Marketing and Consumer Behaviour integrates expertise in the scientific disciplines of economics, sociology, agro-food marketing, consumer behaviour, market and marketing research, risk perception, communication, health promotion, and health education. This expertise has been demonstrated in recent high-quality studies on consumer behaviour towards functional foods, nutrition and health claims, nutrition labelling, sustainability and on the role of health-related information on food choice and dietary behaviour.

This group has extensive expertise in performing cross-cultural consumer studies and has been a key partner with research and management responsibilities in over 15 EU-funded research projects (FP6, FP7, H2020). This includes involvement in the EU-FP6 Integrated Projects SEAFOODplus, TRUEFOOD, QPORKCHAINS and PROSAFEBEEF, the EU-FP7 Collaborative Projects EATWELL, FOODRISC, ACROPOLIS, SOLID, CLYMBOL, ECsafeSEAFOOD, PHYTOME and FOODINTEGRITY and the EU-H2020 project PROMISS and SEAFOODTOMORROW.

Research focus and projects

Research focus

  • Food consumer science
  • Consumer and stakeholder acceptance of technological innovations in the agro-food chain
  • Trends and changes in food and dietary choice
  • Impact of ethical and sustainability concerns of citizens and consumers

Education

  • Economics
  • Consumer Behaviour and Marketing of Bio-industrial products
  • Food Marketing and Consumer Behaviour
  • Advanced Marketing and Agribusiness Management
  • Food and Nutrition Policies
  • General Economics

Contact

Head of research group

Prof. Wim Verbekewim-verbeke-S.jpg
Department of Agricultural Economics
Ghent University
Coupure links 653
Office A1.089
9000 Ghent, Belgium
✉︎ wim.verbeke@ugent.be

Staff

Christine Yung Hung

Christine-Yung-Hung-S.jpg

Post-Doctoral Assistant

Agro-food marketing and consumer behaviour
Department of Agricultural Economics
Ghent University
Coupure Links 653
Office A1.094
9000 Ghent, Belgium
✉︎
✆ +32 9 264 59 25


Fien Minnens

AssistantFien-Minnens-S.jpg
Agro-food marketing and consumer behaviour
Department of Agricultural Economics
Ghent University
Coupure Links 653
Office A1.094
9000 Ghent, Belgium
✉︎ fien.minnens@ugent.be
✆ +32 9 264 59 25


Dana Freshley

Doctoral FellowDana-Freshley-S.jpg
Agro-food marketing and consumer behaviour
Department of Agricultural Economics
Ghent University
Coupure Links 653
Office A1.094
9000 Ghent, Belgium
✉︎ dana.freshley@ugent.be
✆ +32 9 264 59 25

Hélène Van der Stricht

Assistanthelene-vanderstricht-S.jpg
Agro-food marketing and consumer behaviour
Department of Agricultural Economics
Ghent University
Coupure Links 653
Office A1.094
9000 Ghent, Belgium
✆ +32 9 264 59 25