Christine Yung Hung

Post-Doctoral AssistantChristine Yung Hung
Agro-food marketing and consumer behaviour
Department of Agricultural Economics
Ghent University
Coupure Links 653
Office A1.094
9000 Ghent, Belgium
✆ +32 9 264 59 25


Christine Yung Hung received a PhD in Applied Biological Sciences: Food Science and Nutrition from Ghent University, her dissertation was titled 'Consumer-Driven Development of Policy Actions to Improve Food Choice: The Cases of Health Claim Regulation and Product Reformulation'. She obtained an MSc degree in Nutrition and Rural Development, major in Public Health Nutrition from Ghent University and a BSc degree in Food Science and Technology from Monash University. Before the academia journey, she worked as a nutritionist specialized in functional foods and dietary supplements. She joined the Department of Agricultural Economics as a doctoral researcher in 2013, and since then has fallen in love with research and education. Extra muros, she is also a voluntary scientific researcher in the domain of obesity and cancer for a European NGO since 2014.


Her main research's mission is to improve consumers' food choice in a way that matches with their preference.
Her work is often of an interdisciplinary nature, and has mainly been funded by the European Commission based on three projects:

  • CLYMBOL - Role of health-related claims and symbols in consumer behaviour (FP7)
  • PHYTOME - Phytochemicals to reduce nitrite in meat products (FP7)
  • PROMISS - Prevention of malnutrition in senior subjects in the EU (H2020).


Lecturer – Master’s courses at the Faculty of Bioscience Engineering, Ghent (Belgium):

Lecturer – Bachelor’s course at the UGent Global Campus, Incheon (Korea):

Tutor for Master’s and Bachelor’s dissertations, project work, assignments

Publications / Researcher Identifiers


  • Consumer behaviour
  • Food marketing
  • Food policy
  • Nutrition
  • Geriatric protein malnutrition
  • Health claims
  • Food labelling
  • Processed meat product
  • Stakeholder