Christine Yung Hung
Office A1.094
9000 Ghent
BIO
Christine Yung Hung received a PhD in Applied Biological Sciences: Food Science and Nutrition from Ghent University, her dissertation was titled 'Consumer-Driven Development of Policy Actions to Improve Food Choice: The Cases of Health Claim Regulation and Product Reformulation'. She obtained an MSc degree in Nutrition and Rural Development, major in Public Health Nutrition from Ghent University and a BSc degree in Food Science and Technology from Monash University. Before the academia journey, she worked as a nutritionist specialized in functional foods and dietary supplements. She joined the Department of Agricultural Economics as a doctoral researcher in 2013, and since then has fallen in love with research and education. Extra muros, she is also a voluntary scientific researcher in the domain of obesity and cancer for a European NGO since 2014.
Research
Her main research's mission is to improve consumers' food choice in a way that matches with their preference.
Her work is often of an interdisciplinary nature, and has mainly been funded by the European Commission based on three projects:
- CLYMBOL - Role of health-related claims and symbols in consumer behaviour (FP7)
- PHYTOME - Phytochemicals to reduce nitrite in meat products (FP7)
- PROMISS - Prevention of malnutrition in senior subjects in the EU (H2020).
Education
Lecturer – Master’s courses at the Faculty of Bioscience Engineering, Ghent (Belgium):
- Advanced Marketing and Agribusiness Management [I001098]
- Food and Nutrition Policies [I001535]
- Food Marketing and Consumer Behaviour [I001032 / I001033]
Lecturer – Bachelor’s course at the UGent Global Campus, Incheon (Korea):
Tutor for Master’s and Bachelor’s dissertations, project work, assignments
Publications / Researcher Identifiers
Keywords
- Consumer behaviour
- Food marketing
- Food policy
- Nutrition
- Geriatric protein malnutrition
- Health claims
- Food labelling
- Processed meat product
- Stakeholder