Role of health-related claims and symbols in consumer behaviour - EC FP7 CLYMBOL
Ghent University in CLYMBOL
As a Work Package leader, we map the differences in consumer motivation and ability to process health-related symbols and claims, as well as consumers’ nutritional and health status that may have an impact on whether food products with specific health effects could be beneficial to consumers. Based on the empirical results and evidence yielded from the CLYMBOL projects, we have formulated and prioritized a series of policy recommendations and communication guidelines.
Researcher: Christine Yung Hung