Christine Yung Hung

Post-Doctoral Assistant

Agro-food marketing and consumer behaviour
Department of Agricultural Economics
Ghent University

BioChristine Yung Hung

Christine Yung Hung received a PhD in Applied Biological Sciences: Food Science and Nutrition from Ghent University, her dissertation was titled 'Consumer-Driven Development of Policy Actions to Improve Food Choice: The Cases of Health Claim Regulation and Product Reformulation'. She obtained an MSc degree in Nutrition and Rural Development, major in Public Health Nutrition from Ghent University and a BSc degree in Food Science and Technology from Monash University. Before the academia journey, she worked as a nutritionist specialized in functional foods and dietary supplements. She joined the Department of Agricultural Economics as a doctoral researcher in 2013, and since then has fallen in love with research and education. Extra muros, she is also a voluntary scientific researcher in the domain of obesity and cancer for a European NGO since 2014.


Her main research's mission is to improve consumers' food choice in a way that matches with their preference. Her work is often of an interdisciplinary nature, and has mainly been funded by the European Commission based on three projects: CLYMBOL - Role of health-related claims and symbols in consumer behaviour (FP7), PHYTOME - Phytochemicals to reduce nitrite in meat products (FP7), and PROMISS - Prevention of malnutrition in senior subjects in the EU (H2020).


Lecturer – Master’s courses at the Faculty of Bioscience Engineering, Ghent (Belgium):

Lecturer – Bachelor’s course at the UGent Global Campus, Incheon (Korea):

Tutor for Master’s and Bachelor’s dissertations, project work, assignments


Consumer behaviour, Food marketing, Food policy, Nutrition, Geriatric protein malnutrition, Health claims, Food labelling, Processed meat product, Stakeholder


Coupure Links 653 (Office A1.094) - B - 9000 Ghent
+32 9 264 59 25

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