Dealing with the media as a researcher


Communication Skills

Target group

Members of the Doctoral Schools


Science is thoughtful, complex and ongoing, while media want clear and short messages with a some news value. Given that tension, it’s quite a challenge for you as a scientist to get your topic in the press in a satisfying way.

This 1 day workshop gives you background and practical tips to deal with the media as a researcher.

• How and when do you contact the press? What if they do not contact you? What if they do?
• We look at how you can prepare yourself for an interview by a journalist from written press, radio or television all the same: by reflecting beforehand on what your key message is and on how you can adapt it to your audience.
• We listen to a few exemplary interviews with scientists and discuss how you can react good and less good to questions the journalist seems to give you a hard time.

! In this workshop you will not be filmed !

Time schedule and Venue

Course code Dates 1st semester 2017-2018 Time Teaching room
MED-1718-01 13 November 2017 (Monday) 9:00-17:00 room 5.1 (5th fl), Faculty of Psychological and Pedagogical Sciences, FPPW, H. Dunantlaan 2, Gent


Ann De Ron, since 2008 trainer Doctoral Schools UGent in popular scientific writing (currently in Dutch: 'schrijven voor niet-vakgenoten en pers'). In addition to her Master degree in Sciences and her experience as a journalist, she holds a Ba in Intercultural Management.

Registration fee

Free of charge for the members of the Doctoral Schools

Registration Your registration will be confirmed by email.

If the course is fully booked, please send an email to and ask to be added to the waiting list.



Number of participants


Evaluation criteria

100% attendance, active participation