Dare to start - E076471

The course only has a small theory component and assumes that students are familiar with the basic elements of a business plan.The focus is on learning by doing and experience based learning.

You can take this subject if you have a business idea that you would like to test in the market and you are willing to allow others to help you in this process. Important: you need to compose an initial business model canvas for your idea before the start of the classes

If you are interested to take this course, you'll have to provide proof (transcript of records, certificate, ...) that:

  • you understand the key success factors for a venture.
  • you understand the connection between a venture and the environment.
  • you can develop and formulate the key building blocks and processes of a venture.
  • you are able to process materials autonomously


Don't forget to contact the lecturer in charge Prof. Frank Gielen (frank.gielen@ugent.be) before the start of the classes concerning your business idea!


General course specifications

Consult the general specifications of this course in the course catalogue