Marketing communication - F000698

All classes for this course are scheduled in a six-week time frame, i.e., from Friday 17 November – 21 December.  The first class takes place on 17 November at 1 pm.

To participate in the course, the following is required:

  • a good command of the English language,
  • a basic insight in marketing management


Some important steps:

  1. Register on Minerva in the week before the start of the academic year, i.e. September 25, 2017.
  2. Before the first lecture
    • Obtain the textbook.
    • Download the slides from Minerva
  3. Be present and actively participate in the lectures and seminars
  4. Regularly check the announcements on Minerva before and during the block.


Course materials:

  •  Handbook: P. De Pelsmacker, M.Geuens, J. Van den Bergh (2017), Marketing communications. A European perspective, sixth edition. London: Pearson

Chapters 1-8, 10-11 and 13-14.

  •  Course slides (see Minerva)



  • Group work: Report and present the solutions to two case studies from the handbook: 50% of grade. Students form groups of 6-8 students and e-mail the group composition to by 31 October. Group assignments and organisation of group presentation will then be communicated through Minerva.


  • Written test, partly multiple choice questions, partly open questions: 50% of grade.

 General course specifications

 Consult the general specifications of this course in the exchange programme in economics and business admin.