Market research methods - F000696

Specific course requirements

All classes for this course are scheduled in a six-week time frame, from week 1 until week 7 during the first semester. It includes a lot of group work and class participation several days of the week

To participate in the course, it is necessary to possess a good knowledge of ‘business research methods’ and ‘elementary statistics’.

In order to test your basic knowledge, we will organize a pre-test on Tuesday 26/9 at 6 P.M. classroom 2.2 (Hoveniersberg) for all incoming students.

Students will be asked to interpret an SPSS output of a chi-square analysis, a t-test, a one-way anova, a simple regression analysis, and a Cronbach alpha. In order to be allowed to take the course, one must pass this test. Because a lot of the discussions (problem based learning) will be in English, a good knowledge of English is a prerequisite.

Since active participation is required, this implies the following:

  • Register on Minerva in the week before the start of the academic year, i.e. September 25, 2017. If you fail to do so, you will not be assigned to a group for assignments or even pass this course.
  • Be present and actively participate in the lectures and tutorials
  • Regularly check the announcements on Minerva for the exact groups, time schedules of tutorials and the different roles.


In contrast with most other courses, this course has been conceived rather differently based on practical cases that have to be solved by the students.

  • Lectures will give you the basic theoretical knowledge. The first lecture starts on Thursday 28/9 at 1 P.M. (Plateau, Rozier, Aud. J.) and is obligatory!
  • Tutorials will enable you to develop skills required to analyse and evaluate complex Market Research cases. Therefore, the students are expected to integrate the information of the tutorials with the specific context of the topic.
  • Supervisions will improve your social and communicative skills.


All these skills are developed by means of an alternative form of learning, problem based learning, in which you will have to solve problems in small groups.

The small groups are chosen in the first lecture, Thursday 28/9.
Be sure you are present in the first lecture otherwise your access to this course will be denied.

You are required to be present during lectures, tutorials, supervisions and case discussions: If you are absent without a valid reason, you cannot pass this course. Please notify (in advance!) the discussion leader, the lecturer and the pedagogic teaching staff of your absence. This is a very important attitude that is taken serious in this academic world as well as in the corporate culture.

The evaluation for this course is only permanent evaluation (see block book on Minerva). Students who fail in the first term will be able to redo the permanent evaluation in the second term (August-September). Please notice that several feedback moments are scheduled in July and August to be able to retake this second chance. It’s in your own advantage to pass during the first term.

General course specifications

Consult the general specifications of this course in the exchange programme in economics and business admin.

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