International and cross cultural marketing - F710290

Specific course requirements

Students should have obtained credits for courses in Marketing and Management.

This class requires as well an active team participation. Students are divided in international teams (Flemish and international students) and have to write a short marketing plan for a company that wants to launch their product to a foreign country.

Teaching method is based as well on active participation and discussions during the class. To fully understand this course, chapters should be read before attending the class. Finally a good command of English is essential to be able to understand this course.

General course specifications

Consult the general specifications of this course in the exchange programme in economics and business admin.