Marketing communication - F710303

Specific course requirements

To participate in the course, the following is required: a good command of the English knowledge and basic insight in marketing management

 

Some important steps:

  1. Register on Minerva in the week before the start of the academic year, i.e. September 24, 2018.
  2. Before the first lecture: 
  • Obtain the textbook.
  • Download the slides from Minerva

 3. Be present and actively participate in the lectures

 4. Regularly check the announcements on Minerva during the semester

 

Course materials:

  •  Handbook: P. De Pelsmacker, M.Geuens, J. Van den Bergh (2017), Marketing communications. A European perspective, sixth edition. London: Pearson
  • Course slides (see Minerva)

 

Evaluation:

  • Group work (50% of grade): write a communication plan and report and present this plan. Students form groups of 5 students in the first week of the semester and register for a topic on Minerva. Further information on group assignments and organization of group presentation will be communicated through Minerva and during lectures.
  • Written test (50% of grade): Partly multiple choice questions, partly open questions: 50% of grade.

General course specifications

Consult the general specifications of this course in the exchange programme in economics and business admin.