TV commercials and advertising brochures for toys? They are almost a thing of the past. YouTube takes over. Channels with unboxing videos of toys already have a major influence on what your child wants. Prof. dr. Lieven De Marez says, "Young people no longer depend on brands, but on people, such as influencers and  vloggers."

12.12.2018 - YouTube geeft tips voor kerst, De Morgen, p. 7