DPG Media about Mobile Vikings

DPG Media considered Mobile Vikings and the many young customers at the time as an important addition to his media wallet. That was crucial, especially in view of the advertising market. "Young people who flock to mobile were a hard-to-reach target group. Mobile Vikings was a brand that created a strong bond with those young people, which made it a logical takeover ", says Prof. dr. Lieven De Marez.

25/11/2020 - Mobile Vikings in de etalage, De Morgen, p 11