New strategy for Telenet

Telenet takes over VIER, VIJF and ZES. They came up with a new marketing strategy. First, they want to score with Flemish productions. Second, they are going to give each target group another chanel. And last, they want to create a more personal viewing experience. Prof. dr. Tom Evens and researcher Bart Vanhaelewyn explain the reasons for this strategy.

08.03.2018 - Niemand ontsnapt aan de tentakels van Telenet, De Tijd, p 5

08.03.2018 - De televisiecoup van Telenet, De Morgen, p 6-7

BRON: De Tijd, 8/03/2018, p 5
BRON: De Tijd, 8/03/2018, p 5