Is Pickx bad for the Belgian television?

Pickx is a new television platform that Proximus launched at the beginning of June. With Pickx, the telecom company wants to play alongside international players such as Netflix and Amazon but other channels don't like that. Prof. dr. Tom Evens: "Their argument is that, over time, viewers will no longer know whether they are watching a VTM, één or VIER program, which is bad for their brand.".

BRON: De Morgen, 29/08/2019, p 14
BRON: De Morgen, 29/08/2019, p 14