Together with VUB and VRT we officially launched our Chair ‘Media in a Society in Transition’

(11-02-2020) We were pleased to officially launch our Chair ‘Media in a Society in Transition’ in the presence of Rik Van de Walle (rector of UGent), Caroline Pauwels (rector of VUB), Leo Hellemans (CEO of VRT) and Benjamin Dalle (Minister of Media).

The chair is supervised by Prof. dr. Lieven De Marez and Prof. dr. Tom Evens (both UGent) and Prof. dr. Karen Donders (VUB) and intents to reflect on the role of (public service) media in a transforming society and economy.

More specifically, imec-mict-UGent will identify trends related to changing society, technology, market and policies, and envisage future scenarios of the media landscape. Based on an in-depth examination of media consumption behavior, we will inform public service media about future strategies.

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