Prof. dr. Tom Evens presents his new book ‘Media Management Matters’

(30-04-2020) Why media scholars should engage with industry and policy stakeholders

Prof. dr. Tom Evens published an edited collection on the practical value of media management research for media practitioners and policymakers. Together with Ulrike Rohn (Tallinn University), he invited twenty-four international scholars to reflect on university-industry collaborations, practice-led research and the implications for media management research. We posed Tom a few questions to learn more about the book.


Why this book?

 “Media Management is a research field that intends to bridge theory and practice. However, most of us consider the job done when an article is published in an academic journal. This is a pity because many of these studies do hold great potential for creating actionable knowledge that can be put into practice by industry or policy stakeholders. So the book explores how we can take research beyond the academic community not only to address but also to solve real-world challenges.”


What is this book about?

“This book brings together international scholars to reflect on how they collaborated with industry or policy stakeholders and how their findings were used to inform strategies and policies. Some are success stories, others reflect on the failure to create actionable knowledge. The collection depicts media management as a critical but engaged scholarship that really matters to industry and policy stakeholders. Hence its title ‘Media Management Matters’.”


Why should you read it?

“First, the book creates awareness. Awareness that we need interdisciplinary research to answer complicated questions. Awareness that critical and engaged scholarship go together. Awareness that scholars need to get into dialogue with practitioners. Secondly, the book presents ideas, tips and hints in terms of overcoming such challenges and working towards an engaged scholarship in collaboration with stakeholders.”


‘Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice’ was published by Routledge. More information can be found here.
For more information: contact Prof. dr. Tom Evens