Researcher Tom De Leyn answers questions on children’s use of TikTok for the fashion brand JBC


The Belgian fashion company JBC recently launched a new clothing line for children in cooperation with TikTok-influencers.

Because parents have a lot of questions about TikTok, JBC aims to provide them with proper information through an online interactive website: What is TikTok? What are the opportunities and the risks? How do children manage privacy on TikTok? In order to provide parents with an insight into the TikTok lives of their children, JBC connected with imec-mict-UGhent researcher Tom De Leyn.

Tom De Leyn - tik tok