Data collection

Getting closer to the user of media & ICT requires a broad methodological expertise, but also a constant access to data about the user and his environment. MICT relies on unique ways of data collection:


In 2008, prof. dr. Lieven De Marez started this initiative within iMinds-iLab.o. The mail goal was to gather representative data on the use of media & ICT in Flanders in a consistent and continuous way. This results in an annual Digimeter-report: a state of affairs concerning the adoption and use of media & ICT in Flanders.

The Digimeter also ensures the MICT-researchers a permanent access to a unique dataset and user panel for further research.

Living labs

Self-reporting alone has its limits towards capturing the full ‘user experience’. A good understanding of user ‘needs and wants’ and user ‘habits and practices’ requires a combination of self-reporting, contextual observation and logging.

Therefore MICT collaborates with iMinds-iLab.o in establishing and finetuning processes and tools. We enable a smooth collaboration between researchers and panel managers in order to facilitate these multi-methodical living lab innovation processes.

API/Digital methods

MICT tries to leverage the power of Big Data harvested via social media APIs (Application Programming Interface). APIs can be used to retrieve media objects’ metadata in the broadest sense: objects’ descriptive data (e.g. for a YouTube videoclip: tags, duration, time of upload) or user interaction with the object (e.g. number of comments, views).

Likewise, data, such as date of subscription, number of posts, or previous uploads, can be collected on subjects as well.

Finally, APIs can also be used to interact with or to recruit respondents for Internet research.

Related content

Digimeter reports: