ASO - Research relating to the analogue switch-off


With a view to the digital switch-over in Flanders (planned for 2008), the Flemish government wants to research which and how many citizens are still currently making use of analogue transmissions. After all, these people will have to change over to an alternative form of transmission following the analogue switch-off. In order to formulate clear information and communication, and also potential policy trajectories, more accurate information is needed concerning which people are viewing television using an antenna, what their profiles are and what their needs and expectations are regarding TV-viewing in the future.

Duration of the project

The project runs from 01/01/2007 - 30/06/2007.

Staff involved

  • Prof. dr. Pieter Verdegem
  • Prof. dr. Lieven De Marez
  • Evelien De Waele-De Guchtenaere
  • dr. Laurence Hauttekeete


  • Profiling & Targeting

Financed by

  • Flemish government