NowYu - an intermediary to exchange personal data with companies in exchange for specific rewards
About
We all know our internet behavior is leaving a personal trail behind. Companies such as Facebook and Google profit from our behavior, by constantly trying to retrace our footsteps. They create consumer profiles and sell targeted advertising space to companies that do not have access to this data. The users only have limited control over what is happening with their data and try to regain control by for example installing ghost trackers.
NowYu wants to create a win-win situation for companies and consumers by serving as an intermediary to exchange personal data with companies in exchange for specific rewards.
Methodology
During the Living Lab research, MICT is responsible for the user research. Together with a panel of users, the platform will be co-created. The research involves a survey, probing, co-creation and stakeholder interviews.
Duration of project
The project runs from 17 september 2015 till 17 march 2016
Staff involved
- Lynn Coorevits