dr. Bram B. Van Acker

Senior researcher at the research group for Media, Innovation and Communication Technologies, Department of Industrial Systems Engineering and Product Design, Ghent University.

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Behavior change for sustainability

Acceptability and acceptance of future technology


Bram Van Acker is an expert in behavior change in the context of sustainability and the acceptance of new (sustainable) technology. Currently, Bram is working on the Flux50 ICON ‘Digital Twins for Upscaled Retrofits’ (DITUR). In this project, mict is investigating the attitudes, motivators and barriers in dwelling owners when they consider and plan energy renovations. Also specific profiles of dwelling owners will be investigated. Based on this profound understanding of the target group, tailored behavioral change strategies will be digitally prototyped in order to foster energy renovation.


In addition, Bram is involved in the work of his colleagues Stephanie Van Hove and dr. Peter Conradie on the European Horizon2020-project NUDGE, nudging people toward less domestic energy consumption, and the European Erasmus-project on food waste IN2FOOD. He also guides several master’s and bachelor’s student projects tackling sustainable behavior (e.g., on circular clothing) at the Industrial Design education program (Campus Kortrijk). Finally, Bram published research on the acceptability of future technology in international academic journals and published his earlier work on the effects of mental load in the research field’s most influential journals.


Bio: Bram graduated as a bachelor in Communications Management (Howest University College, 2009), as a bachelor in Industrial Psychology and Personnel Management (Ghent University, 2012), as a Master in World Religions, Inter-Religious Dialogue and Religious Studies (KU Leuven, 2013) and as a Master in Social Psychology (Tilburg University, 2014). He started as a junior researcher at mict in December 2018 and in 2020 finalized his interdisciplinary PhD in Industrial Design and in Psychology on the topic of mental workload monitoring in the manufacturing industry, promoted by Prof. dr. ing. Jelle Saldien and Prof. dr. Peter Vlerick (Department of Work, Organisation and Society)