Prof. dr. Bart Larivière

Contact

Email: bart.lariviere@ugent.be
LinkedIn: bartlariviere

Research interests

• Customer Satisfaction and Loyalty
• Customer Experience Management
• Multichannel Management
• Service Failure/Recovery
• Servicescape Remodelling
• Service Climate
• Servitization / Service Infusion
• Data Mining & Modeling

Service

Editorial board member:

• Journal of Service Research
• Journal of Service Management
• Journal of Service Theory and Practice
• Journal of Service Marketing

Mentoring Officer of AMA SERVSIG (the Service Marketing Special Interest Group of the American Marketing Association

Teaching

Marketing I

Key publications