Advanced Marketing Communication (master)

Students will get in-depth insights into marketing communication and consumer behavior from academic research. Different topics will be discussed such as branding, integrated marketing, influencer marketing, eWOM, in-game advertising. Next to theoretical insights, students will develop a marketing communication campaign for a specific brand. In previous years, L’Oreal, Het Nieuwsblad and Coca Cola cooperated with us for this practical exercise.

Lecturers: Prof. dr. Liselot Hudders, Prof. dr. Laura Herrewijn and Prof. dr. Verolien Cauberghe

Influencer marketing