Marketing Communication (bachelor 1)

In this course, students get insight into the strategic decisions involved with the development of a marketing communication plan for any type of product or service. They will learn how consumers process marketing communication, get insight into the different tactics being used and get to know how to segment and target consumers, and how to position the product or service.

Lecturers: Prof. dr. Liselot Hudders and Prof. dr. Dieneke Van De Sompel

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