Social Marketing (master)

Students will get insight into how non-profit organizations can communicate with their different stakeholders in order to raise funding or induce behavioral change. Students will get to know the different theoretical models explaining how people process social marketing campaigns, the various techniques that can be used to persuade people and the different steps involved in a social marketing plan. In addition, students will develop such a plan and related communication campaign for a non-profit organization. In the past, different organizations asked for input from our students as Sensoa, Cel Vermiste Personen, 11.11.11, etc.

Lecturers: Prof. dr. Verolien Cauberghe and Prof. dr. Liselot Hudders

Behavioral Change