Marijke De Veirmen, Liselot Hudders and Michelle Nelson published an article in Frontiers in Psychology

(19-11-2019)

Research on influencer marketing is gaining momentum, albeit mainly among adult consumers, despite its presence in children’s commercial media environment. Therefore, Marijke De Veirman, Liselot Hudders and Michelle R. Nelson provide insights into influencer marketing and how it affects children, including a literature review, societal and policy implications and a future research agenda in their forthcoming article. Soon to be discovered (open source) in Frontiers in Psychology!