Behavioral Change

Cepec has gained expertise in how to induce behavioral change. In particular, cepec conducts research on the effectiveness of different message strategies (e.g., two-sided messages) to persuade people to limit unhealthy behaviors (e.g., stop smoking, do not drink and drive, avoid suntanning) or to behave in more sustainable ways. Cepec gained extensive expertise in how digital strategies can be used for social marketing and how children can be persuaded to change their behavior.

Behavioral Change