Sustainable Consumption and Green Energy

Sustainability and energy1.jpg Despite an increasing interest of people to make sustainable choices (such as eating less meat, buying green energy, using public transportation etc.), people are still putting a strain on the world’s natural resources and keep on consuming in a less sustainable way.

The impact of human behavior on environmental and sustainability issues is therefore significant. In an effort to reduce this impact, the United Nations created the 2030 Sustainable Development Agenda, which includes a focus on sustainable consumption and production patterns and a focus on lessening the negative impact of human activities on the environment.

Several CEPEC researchers contribute to these goals as they examine how social marketing campaigns, interventions (such as nudges) and persuasive advertising techniques can best be employed to stimulate people to develop durable sustainable attitudes, via what methods sustainable consumption and behavioral change can be incited (e.g., eating less meat, sustainable energy choices,) and explores people’s drivers and barriers to make sustainable choices.

Projects for example examine

  • Which communication strategies are most efficient to convince home owners to connect to a durable heating network
  • How farmers can be persuaded towards a more sustainable anthelmintic use
  • How people can be stimulated to adopt low carbon technologies
  • How children and adolescents can be 'nudged' towards pro-environmental behavior

This topic is part of the PhD research of Ben De Groeve, under the guidance of Liselot Hudders and Brent Bleys; and of Carla Mingolla, under the guidance of Liselot Hudders and Veroline Cauberghe. It is also part of the post-doctoral research of Dieneke Van De Sompel, under the guidance of Liselot Hudders and Veroline Cauberghe.

In addition, Liselot Hudders is involved in different projects to stimulate a more sustainable energy use. In particular, they examine how people can be convinced to adopt low carbon technologies in an International project and how appartment residents can be incited to connect to heating networks.

Heat4President (MIP project)

Triple A (Interreg2Seas)