Research Expertise

Our research expertise is organized around three complementary methodological approaches, each investigating the interaction between user, society and technology from a different angle and with a different focus. Areas of expertise include (social) media consumption and technology ownership, digital gaming and immersive media, quality of service and experience, privacy and online/offline risk behavior of adults/adolescents, and media and communications industries.


These topics are studied in a variety of contexts of use, which each provide different approaches, methods and forms of data, to tackle the research questions at hand:


In everyday life

We conduct research that aims to identify persistent and changing patterns of media consumption, and to understand people’s media practices and technology use in their everyday life and socio-economic context.

This strand is predominantly rooted in media and communication studies, using traditional (survey, interviews etc.) as well as digital (logging, data tools) research methods.

We publish digimeter, the yearly update on the ownership and use of media technology in Flanders. digimeter tracks long-term consumption patterns and has been keeping a close eye on the Flemish media consumer since 2009.

In a living lab

We conduct research in a living lab, where assumptions on innovative technology and services are contextualized, tested, implemented and validated in a real life setting by involving end-users in all stages of innovation development.

This strand is predominantly rooted in user-centric innovation research, using a wide variety of methods suited for agile innovation development environments and multidisciplinary R&D teams (ideation, co-creation and validation).

We collaborate with industry partners and imec, and run an experienced living lab team that assists public and private stakeholders in developing and fine-tuning innovative technology.

In a research lab

We conduct research in a research lab. Under controlled conditions we exactly measure what people experience and how they behave while using technology. In the lab, we run experimental research to improve our understanding of the experience of immersive media (virtual reality, augmented reality), digital gaming and smart wearables.

This strand is predominantly rooted in psychosocial research that focuses on the combined influence of psychological factors and the surrounding environment on the experience of digital technology. In the lab, we measure psychophysiological processes (skin conductance, heart rate, EMG etc.), assess cognitive abilities and learning effects.

We rely on the state-of-the-art Media Experience Lab and the Immersive Space, both located in De Krook, to collaborate with national and international partners.