MediaTrust - Enhancing trust in identity management with data quality and contextualized frictionless authentication.


MediaTrust seeks to improve the quality of the media customer relationship and to avoid the risks associated with low-thresholds purchases (e.g., per article or video). The project will enhance trustworthiness in identity management by investigating, evaluating and enhancing such a system with quality of data, context-awareness and behavioural patterns as key security enablers for long-lived authenticated users and risk-sensitive services.

The research program of the project will iteratively and incrementally build up advanced data quality know-how for trustworthy digital profiles and secure context-based authentication with enhanced usability as a means for the creation of new service propositions towards the media consumer. It will investigate opportunities for dynamic business alliances, as well as the impact of current and future Belgian and European legislation. The project will be iteratively valorised through a cross-media proof-of-concept by the industry.

Duration of the project

The project runs from 01/06/2014 - 31/12/2015.

Staff involved

dr. Tom Evens
Jeroen Stragier

Financed by