Digitalization challenges all media branches as well as various stakeholders across different market segments. The Master ‘New media and society’ provides students with the insights and tools to be ready for new jobs in this innovative digitalized media environment. The Master is scientific as well as market-oriented.

The Master focusses on new media and information- and communication technologies and their omnipresence in today’s information society. We investigate the challenges they bring for users, industry and policy.

Master New Media and Society - Department of Communication Sciences

The master is built upon three main courses, reflecting this tripartition:

Media & ICT innovation-research - user-perspective:

Lecturer: prof. dr. Lieven De Marez

Core of the methodological course is ‘user-centric innovation research’. Students are confronted with:

  • different stages in innovation development processes
  • a broad range of methods to collect user input
  • translating obtained user insight into actionable input for potential stakeholders (developers, management ...)

    Market, media & ICT - industry perspective:

    Lecturer: prof. dr. Tom Evens

    In this course students will gain insight in the basics of economic market logics, value chains and business models. They will apply this knowledge to a market relevant project challenge.

    New media studies - societal perspective:

    Lecturers: dr. Ralf De Wolf

    This course introduces students with social-scientific and (critical) theoretical frameworks and research traditions in the broad domain of the information society. Special attention is given to themes such as:

    • the rise and convergence of new media & ICT
    • participation in the information society
    • socioeconomic and socio-cultural impact of social media
    • new applications and trends in Computer Mediated Communication (CMC)

      Lessons, theme weeks (e.g. media innovation week), internships and exercises are created in close collaboration with the Flemish media and ICT-industry. Overarching the courses, the students will be challenged by different media players.

      Master Industrial Design - Department of Industrial Systems Engineering and Product Design

      After your academic bachelor in Industrial Sciences: Industrial Design, you can go directly to the subsequent master in Industrial Sciences: Industrial Design. You specialize in the same technological domain, with a master's thesis.

      The industrial engineer in industrial design can:

      • systematically examine all aspects of industrial design by using materialized design solutions to investigate the behaviour of products and systems;
      • assume leadership in an innovation project; dealing with change and steering or using it as added value within a development process;
      • with the necessary entrepreneurial spirit and the courage to change, you steer all business processes from a design-oriented and investigative attitude;
      • adequately solve complex problems;
      • develop a product vision within a real business context.
      More information (in Dutch)

      Internship at mict

      Master students have the opportunity to do an internship at MICT. As an intern, you will be responsible for your own tasks. Nevertheless, functioning in a team will guarantee a steep learning curve due to a constant information exchange. You will get in touch with traditional scientific research methods but also with applied project research in collaboration with the industry. During your internship at MICT, you can fully utilize and develop the competences and skills you obtained during your educational master program.

      Experience with and a broad interest in researching new media and ICT developments in general and the below-mentioned research domains specifically, is a benefit. Methodological expertise, both quantitative and qualitative, is recommended.

      Selection of tasks:

      • Writing research dossiers
      • Collaborate on diverse research projects, both quantitative and qualitative
        Domains: user-centric research, internet studies, ‘green ICT’
      • Organizing events
      • General tasks
      • Writing scientific papers/articles
      • Experimental research in our game lab
      • Survey research and data processing
      • Ethnographic field research


      Further questions?

      Contact Marc Dewilde

      You can read everything about internships here (in Dutch).