Digimeter presentation at VRT

23-03-2017 from 12:00 to 15:30
VRT, Victor Maloustraat 80, 1600 Sint-Pieters-Leeuw
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Digimeter presentation during an internal event at VRT.

The VRT, the Flemish public service broadcasting for both TV and radio, organizes workshops and lectures for their staff. On March 23rd, Bart Vanhaelewyn (media consumption analyst at imec-mict-ugent) will present the latest results of digimeter. For a media company as the VRT, it is important that the staff is aware how Flemings are dealing with digital media and technologies. How does online video relate to watching TV content in the traditional way? Are Flemings still consuming more radio than online music platforms such as Spotify? And in what way has the smartphone brought about shifts in media behavior and consumption? These and other topics will be discussed during this session.