Lecture by Prof. dr. Tom Evens @ University of Copenhagen

22-02-2019 from 13:00 to 14:00
University of Copenhagen
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Prof. dr. Tom Evens was invited to give a guest lecture at the University of Copenhagen on 22 February 2019. In his lecture 'Which platform takes power in the television industry? America first and Europe somewhere over the rainbow', Tom describes how the television industry is changing and is creating opportunities as well as challenges for established parties and new entrants alike. Furthermore, he will elaborate on the platformisation of the industry, identify critical pathways to success and reflect on the increasing power of American platforms.