The secret behind IoT UX - Senior Lynn Coorevits invited for a talk at Tomorrowbrand

26-10-2017 from 09:00 to 16:00
Ghent, Belgium
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This presentation will provide you with examples and a roadmap to learn and perform user research for IoT products via the Living Lab methodology.

In today’s digital world, people are used to controlling objects and immediately seeing the consequences of their actions. But in a world where everything is connected, the link between their actions and results break up. Organizations experience a variety of challenges in pinpointing the added value they can deliver to their customers. Especially because multiple users, each with their own needs, can interact with the system or product from any location at any point in time. For some users, these new use cases might require too much cognitive effort to understand the possible interaction patterns with Internet of Things products. This can reduce your cutting-edge IoT product to its basic form, leaving you with a disappointed customer base. Previous research methods to detect the real value and the relevance of the Internet of Things products will no longer suffice. To provide an optimal user experience for all those use cases, it will be important to take into consideration the user’s changing needs over all these different customer touch points and contexts in which the product will be used.