CIM results: increased and more flexible TV-viewing in Flanders

We increasingly use multiple devices and access various (online) platforms to consume media content in general, and audiovisual content in particular.  However, according to the latest results of the CIM TV Study, the time spent watching TV still increases. In an interview for “De Wereld Vandaag” on Radio 1, Bart Vanhaelewyn (our media consumption analyst) explains how these two findings match up against one another, and how Flemish broadcasters are reacting to the more and more fragmented way of consuming audiovisual content.

Listen to the interview in 'De Wereld Vandaag' (22.04.2015), VRT Radio 1 [01:55:00]

De Wereld Vandaag