Young people in Flanders pay for one in hundred apps

Young mobile consumers are hardly willing to pay for apps. Especially for informative apps it is very difficult to build a viable payment model. In this article senior researcher dr. Tom Evens states that 'Despite the more negative attitude towards advertising, youngsters are prepared to accept advertisements in in exchange for free access to information.

14.08.2015 - Jonge vlaming betaalt voor één op honderd apps, De Tijd online

17.08.2015 - Vlaming betaalt zelden voor apps, De Standaard, D3

 

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