FTTH – Value Added Services


FTTH penetration rates in Europe are low compared to other parts of the world, most notably North-America and Asia. In Western Europe, where the broadband penetration is already high, consumer demand for FTTH remains unproven. One reason for this is that commercially available offers have not yet fully convinced potential customers, which seem satisfied with their existing connection, to migrate to fiber. To be able to understand the low adoption rates of FTTH in Europe, there clearly is an urgent need for a more user-oriented perspective, in combination with a thorough mapping of value networks and the composition of new business models.

Therefore, in 2012, a market study was conducted by MICT in which high bandwidth services requiring FTTH services in Europe were analysed and a thorough analysis of the most wide spread services, adoption rates and successes factors was made. Also, a study was conducted on the service offering of potentially successful use cases.

Anno 2015, it is still not clear if there is a real demand for FTTH delivery within domestic households. Therefore, a user-oriented update of the study from 2012 seems appropriate. Within this study, an overview will be presented of what progress was made in service offering and adoption of broadband services. First of all, the services listed in 2012 will be assessed whether they are still running and which services were less successful and why. Secondly, an environmental scanning to detect new service providers requiring FTTH delivery will be conducted. These insights will provide an up-to-date overview of existing high bandwith services and will provide a better understanding of consumers’ drivers and barriers towards FTTH adoption.

Duration of the project

The project runs from 01/01/2015 – 01/03/2015.

Staff involved

Financed by