Noel Klein-Reesink

Affiliated member the research group for Media, Innovation and Communication Technologies, Department of Communication Sciences, Ghent University.

Pic by Christian Grewe (cropped)
Pic by Christian Grewe (cropped)


Noel obtained a M.A. degree in Communications, Management and Sports Science. After graduating, he worked in marketing for a major brand of sporting goods. Before he became an entrepreneur he joined one of the world’s biggest advertisement agency networks. He also worked in marketing at a major ecological fashion brand in Europe.

Today, Noel is a business consultant specialized in marketing and innovation. He advises well-known companies in the field of sustainable products. Goal is to improve their marketing and brand management through on- and offline approaches.

As a trend scout Noel published studies with market-research institutes as AC Nielsen or Sinus SocioVision.

Noel is currently working on a MICT PhD promoted by Prof. Dr. Lieven De Marez. His focus is on worth of mouth in user-centered innovation. The research is about how companies can involve users in the development process and how those users can be propagandists when the product is launched.



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