Former team members

Karel Vandenbroucke


Junior researcher
+32 9 264 9780



After obtaining a bachelor’s degree in Event Management at Katho Kortrijk in 2011, Karel started a master’s education in Communication Sciences at Ghent University. During this education, Karel did his internship at MICT.

In June 2013, he graduated as a Master in New Media & Society. His Master’s thesis “I Cloudn’t Have Experienced it Better: Quality of Experience of Personal Cloud Applications in a Natural User Context” focusses on the use of applications such as Google Drive and Dropbox on mobile devices (smartphones and tablets).

Since September 2013, Karel works as a Junior Researcher at MICT where his main focus lies on Living Lab research.

Current projects


    David Verbruggen


    Practitioner Lecturer
    +32 473 96 85 67

    LinkedIn Twitter


    David Verbruggen is an independent videogames expert with more than 10 years of experience in the business. He provides extensive videogames consultancy for all companies wanting to effectively connect their products and brand to an appropriate gaming environment.

    His main specialties are sales, marketing, events and consultancy. To get the job done, David relies on his elaborate network of highly valuable contacts, stretching from publishers and developers to government and media.

    View David's current work here.

    Prof. dr. Eric Van Heesvelde

    Affiliated member the research group for Media, Innovation and Communication Technologies, Department of Communication Sciences, Ghent University.

    Eric Van Heesvelde





    Eric Van Heesvelde holds a Master in Law. After his graduation, he was an assistant at the Law faculty of Ghent University. Later, Eric was successively a juridical advisor and a member of the Belgian Federal Planning Bureau (FPB). At the FPB, he was responsible for the departments transport, ICT and public finances.

    In 1993, he became the General Administrator of BIPT, the Belgian Institute for Postal services and Telecommunication. Ten years later, he became the Chairman of the Council of the BIPT. In 2004, Eric also became the chairman of the European Regulatory Group and Independent Regulatory Group.

    From 2000 onwards, Eric is an Associate Professor at the Ghent University. He has the same function at the Vrije Universiteit Brussel. In both universities, he was in charge of the course ‘Telecom policy and regulation’.


    Jan Waeben

    Junior researcher at the research group for Media, Innovation and Communication Technologies, Department of Communication Sciences, Ghent University.

    Jan Waeben


    +32 9 264 91 87


    Jan graduated as MSc in Communication Studies at the Vrije Universiteit Brussel with greatest distinction in 2014. His master thesis focused on creative class and regional policy. During his master he also worked at the SMIT research centre, where he collaborated on an project on innovation for newsprint media in Flanders.

    Since June 2016 he is working at iMinds-MICT-UGent on a project evaluating Flanders' game policy.

    dr. Elena Núñez Castellar

    Former senior researcher at research group for Media, Innovation and Communication Technologies, Department of Communication Sciences, Ghent University.

    Elena Núñez Castellar

      |     @Elenunc     |     webpage


    Elena Núñez Castellar received her degree in Psychology at the Universidad Nacional de Colombia in 2006. During the last year of her studies she worked as a clinical neuropsychology assistant. She got expertise in the selection and interpretation of standardized neuropsychological tests to investigate different cognitive functions (e.g. memory, attention, planning, abstract thinking). In 2007 she started her doctoral studies in the Department of Experimental Psychology at Ghent University. She obtained her degree of Doctor in Psychology in 2011 with her thesis "Decision making in interpersonal Situations: Cooperation and competition". During her PhD she got broad experience with different research methods in cognitive neuroscience, namely EEG (electro-encephalography). Her doctoral project aimed to investigate how people adapt their behavior, both during social interactions (for example when two people should perform a task together) and conditions of individual task performance. After her PhD, she worked until March 2012 as a post-doctoral researcher in the field of cognitive control.

    Since March 2012 she joined the research group for Media, Innovation and Communication Technologies (imec-mict-UGent) as a full-time researcher in the Games at School-project (G@S). She also supports other projects aimed to conduct fundamental research like ‘Serious games under the microscope’ and ‘Exploring gendered play’ and applied projects into immersive media usage like ‘GIPA’, ‘AIVIE’, ‘ASPRO+’ and ‘Telesurgery’.

    Recently she got a three years postdoctoral grant (BOF Ghent University) to work on a project aimed to map flow experience by electroencephalography (EEG) dynamics and connectivity during immersive media use in collaboration with the research group of Prof. Daniele Marinazzo (Department of Data Analysis). However, Elena will stay involved in several mict projects as QoE-expert.

    Current projects


    dr. Antonius J. van Rooij (Tony)

    Senior researcher at the research group for Media, Innovation and Communication Technologies, Department of Communication Sciences, Ghent University.

    Antonius J. van Rooij

      |     +329 264 97 69     |     @vanrooij    |     LinkedIn     |     webpage


    Responsible use of digital media
    Excessive media use
    Persistence & motivation in games
    Parenting and prevention
    Games for Health


    Antonius J. van Rooij, PhD (Tony) is a senior researcher at Ghent University (Department of Communication Sciences). He is also affiliated with the imec Research Group for Media, Information, and Communication Technology (mict). His PhD (Rotterdam, 2011) dealt with excessive use of video games and was titled “Online Video Game Addiction: Exploring a New Phenomenon”.

    His current research subjects cover responsible media use, including the study of online gambling and gaming. Additionally, he also focuses on the use of video games for health. The behavioral persistence that video games elicit can have detrimental consequences, but can also be used to achieve health benefits.



    Sara Logghe

    Researcher at the research group for Media, Innovation and Communication Technologies, Department of Communication Sciences, Ghent University.

    Sara Logghe     |     +32 485 92 71 93     |     @SaraLogghe     |     LinkedIn


    Bigitale transformatie bibliotheken en creative industries
    Living lab research
    User experience (ux)
    De Krook
    City of things 


    In 2011 behaalde Sara Logghe haar diploma als Master in de Geschiedenis, maar besloot ze om haar kennis over de oude wereld aan te vullen met de Master Nieuwe Media en Maatschappij. Na haar stage bij iLab.o in 2013 kon Sara aan de slag als user researcher bij mict en voerde zij 16 living lab onderzoeksprojecten uit met een inhoudelijke focus op:

    * Ondersteunende platformen voor culturele events

    * Applicaties voor digitale partituren

    * Ondersteunende projecten voor Bibliotheek De Krook

    * De implementatie van Vlaamse audiovisuele archieven in bibliotheken en scholen

    Sinds 2017 is Sara user expert bij imec.livinglabs en focust zij zich op de digitale transformatie van de Vlaamse creative industries. Methodologisch heeft Sara expertise op vlak van verschillende living lab aspecten en verdiept zij zich in UX, als een manier om op te haken aan de werking van het Application Prototyping Team en externe developers.


    Tine Vyvey

    Junior researcher at the research group for Media, Innovation and Communication Technologies, Department of Communication Sciences, Ghent University.

    Tine Vyvey


    +329 264 68 68     |     @TineVyvey     |     LinkedIn


    Experimental research
    Effectiveness studies
    Digital games, including serious games, advergames
    Virtual reality
    Quality of experience


    Tine Vyvey holds a Master’s degree in Communication Sciences with a specialization in New Media and Society obtained from Ghent University (2015).

    After a job as a project manager at the Belgian Game developer Cartamundi Digital, she joined imec-mict as a full-time researcher in January 2016. Her main project is HD²R. High dynamic range (HDR) as a visualization technology reproduces images with both very dark and bright areas in realistic detail. To that end, she is carrying out pioneering experiments to achieve the optimal and reliable visual quality, conversion, and color correction of HDR images in the cinema and in the living room. For this project, she is working together with different partners such as VRT, Grass Valey, Limecraft, Grid, and Barco.

    Other research interests are the use of new technologies to motivate people and increase their cognitive abilities and the use of games as an advertising tool. For her paper ‘Loaded with fun’, she conducted an experiment to analyze the effects of enjoyment and cognitive load on how people process brands embedded in digital games.