Olivia De Ruyck

Researcher at the research group for Media, Innovation and Communication Technologies, Department of Communication Sciences, Ghent University.

Olivia De Ruyck


+329 264 91 54


User research
Co-creation techniques
Idea generation
Training and workshop facilitation
Internet of things


Olivia De Ruyck graduated in 2007 as a Master in Product development (Artesis Antwerpen) and in 2008 as a Master in Marketing Management (Vlerick Leuven Ghent management school).
At UGent she is part of the imec-mict-UGent and IDC team in Kortrijk. Here, she works as a researcher and doctoral student within the domain of user research and internet of things.

Prior to her job at UGent, Olivia has an experience of over 9 years as an innovation consultant for over 30 companies in different fields: telecom, food & beverage, technology, medical, governmental… She gained this experience at Indra Europraxis in Barcelona (>3year); later she moved back to Belgium and worked for Verhaert New Products and Services in Antwerp (>5year).

Olivia likes to be in an international environment and is fluent in Dutch, French, English and Spanish and has notions of Italian.