Prof. dr. Bart Larivière

Bart LariviereContact

LinkedIn: bartlariviere

Research interests

  • Customer Satisfaction and Loyalty
  • Customer Experience Management
  • Multichannel Management
  • Service Failure/Recovery
  • Servicescape Remodelling
  • Service Climate
  • Servitization / Service Infusion
  • Data Mining & Modeling


Editorial board member:

  • Journal of Service Research
  • Journal of Service Management
  • Journal of Service Theory and Practice
  • Journal of Service Marketing

Mentoring Officer of AMA SERVSIG (the Service Marketing Special Interest Group of the American Marketing Association


Marketing I

Key publications