Prof. dr. Bart Larivière
Email: bart.lariviere@ugent.be
LinkedIn: bartlariviere
Research interests
- Customer Satisfaction and Loyalty
- Customer Experience Management
- Multichannel Management
- Service Failure/Recovery
- Servicescape Remodelling
- Service Climate
- Servitization / Service Infusion
- Data Mining & Modeling
Service
Editorial board member:
- Journal of Service Research
- Journal of Service Management
- Journal of Service Theory and Practice
- Journal of Service Marketing
Mentoring Officer of AMA SERVSIG (the Service Marketing Special Interest Group of the American Marketing Association
Teaching
Marketing I
Key publications