This academic year, our Master’s students in Business Administration (specializing in Personnel and Organizational Management) received an inspiring and interactive guest lecture within the HR Analytics course. The session was led by Prof. Dr. Robin Bauwens, Assistant Professor of HRM at Tilburg University and HR Analytics Consultant at Starfish Consultancy. Using real-world examples, critical reflections, and a clear step-by-step plan, Robin demonstrated how HR analytics at Starfish Consultancy is about much more than just collecting data or figures. From sharpening the right HR-question and linking it to a business case, to translating data into impactful actions - students gained a unique insight into how modern organizations make strategic decisions based on data.
Key Takeaways:
Dream big but work in small steps (the KISS rule: Keep It Short and Simple).
Combine qualitative and quantitative methods for a more comprehensive perspective.
Storytelling is crucial: Data is only convincing when it is presented in an understandable and relevant way.
No trust means no reliable data - privacy, ethics, and engagement are key.
