Specialties

In this interview, we sit down with the People & Performance research domain from Ghent University (Department of Marketing, Innovation and Organisation). We dive deep into their scientific research on human resource management (HRM) and explore how they bridge the gap between academic theory and practical application. The researchers share their latest insights on key topics such as leadership, employment relationships, and workplace feedback. Read on to discover how their expertise helps public and private organizations optimize both performance and employee well-being.

In this interview, we sit down with the Employer Branding research domain from Ghent University (Department of Marketing, Innovation and Organisation). How do you position an organization as an attractive employer in today's war for talent? What is the impact of social media on your corporate reputation, and how do you bridge the gap between what you promise as a brand and the actual employee experience? Within this research domain, our research domain studies how organizations can authentically attract and retain top talent. By directly translating our latest scientific insights into both the classroom and the field, we deliver future-proof teaching and research that prepares tomorrow’s HR leaders for an evolving labor market.

In this interview, we sit down with the HRM and Sustainability research group from Ghent University (Department of Marketing, Innovation and Organisation). How do you transform traditional personnel management into a sustainable HRM strategy that accounts for climate change, digitalization, and growing inequality? What impact do broader societal shifts have on the long-term well-being and employability of staff? Sustainability is no longer just a matter of ecological footprints or annual reports at the organizational level. The success of any sustainability policy stands or falls with the people inside the organization. Discover how research at Ghent University focuses on the human side of Corporate Social Responsibility (CSR) and how these insights prepare students for the labor market of the future.

In this interview, we sit down with the Organizational Behavior & Decision-making research domain from Ghent University (Department of Marketing, Innovation and Organisation). How do teams make decisions under high pressure? Why do brilliant strategic plans sometimes fail completely, while other organizations seem to anticipate and adapt effortlessly? Within the Organizational Behavior and Decision-making research domain, we study how human behavior and interaction shape the functioning and future of organizations. In doing so, we operate from the conviction that organizations do not run solely on formal structures, but above all on human interactions and interpretations.