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    Research group for Media, Innovation and Contemporary Technologies
    Research group for Media, Innovation and Contemporary Technologies Our mission is to ‘empower people in a digitizing society’ by studying and shaping how humans, society and technology interact, to inspire people, organisations and policymakers in creating more sustainable futures. https://www.ugent.be/plone_portal/mict/en https://www.ugent.be/plone_portal/++resource++plone-logo.svg

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    Research themes

    • Changing Attitudes and Behaviors
    • Design research for smart and circular products
    • Dis/Connection in Everyday Life and Society
    • Experience, Measure and Unravel human-technology interaction
    • Inclusive future-oriented technology for humans & society
    • Media Transformation and Platformisation
    • Power, Agency and Datafied Societies

    Focus on

    Digimeter 2025 10 March 2026

    imec.digimeter 2025 - AI is the new normal

    Generative AI reached 43% monthly usage in Flanders in just 3 years. That is a faster diffusion pattern than what we saw with Netflix, the smartphone and Instagram.

    News

    2 December 2025 In Memoriam Prof. em. dr. Els De Bens
    24 October 2025 VACANCY - imec PhD (100%) – Modelling trust in conversational AI systems
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