Psychology of consumer & environment

Members of our research group


  • Bert Weijters
  • Barbara Briers

Teaching assistant & PhD student

  • Berre Deltomme
  • Sam Van de Linden

PhD student

  • Jonathan D'Hondt

Current research topics

The psychology of pro-environmental behaviour

One of the major contributors to environmental decline is human consumption. As such, behavioural changes will be a crucial part of moving towards a more sustainable world. However, the change to more sustainable consumption comes with some big challenges. Providing consumers with the right information, bridging the intention-behaviour gap, overcoming habits, setting new norms,.. is not an easy endeavour. Behaviours that are less harming or beneficial for the environment are known as ‘pro-environmental behaviour’. A first line of research tries to understand how pro-environmental behaviour works and how it can be measured. Next to that we study how people take the environmental impact into account when making consumer choices and how we can influence choices to be more sustainable. For these studies, we mainly use (conjoint-based) experiments and questionnaires.

If you are interested in working together, do not hesitate to contact Berre Deltomme!

Link to Berre's Ugent Reseach Explorer Page

Survey methods and measurement modeling

Survey methods research includes work on response styles, inattentive responding, questionnaire design, etc.; measurement modeling focuses on Structural Equation Modeling, including work on modeling method effects, parceling and the SEMWISE method.

Link to Bert's Ugent Research Explorer Page
Link tot Google Scholar Bert Weijters

Consumer interactions with digital services

.Since the end of the twentieth century, digital technologies have changed the view of the entertainment sector. The rise of new digital services and virtual worlds has impacted how consumers interact with music, video and games and the question rises which aspects encourage consumer behavior and increase consumer attachment. Our research focuses on self-investment behaviors of consumers and the feeling of psychological ownership in digital technologies and link these concepts to among others emotional experiences and use.

Link to Sam's Ugent Reseach Explorer Page
 Link to articles Sam Van der Linden

Consumer psychology

Barbara’ s research focuses on social marketing, persuasion and social influence, food consumption, and wealth inequality.

Jonathan' s research focuses on (spontaneous) measures of preferences and intuitions, food consumption and food beliefs among parents and children.

Link to Barabara's Ugent Research Explorer Page
Link to Jonathan's Linkedin Page